Habits & Change
Willpower Is a Myth. Here's What Actually Works.
Decades of behaviour research point to the same conclusion: environment shapes action more than resolve ever will.
Dr. Lena Hart
2026-05-17 · 8 min read
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Browse all our evidence-based articles on brain science, memory, learning and the curious mind.
Showing 1–8 of 8 articles
Habits & Change
The Habit Loop: Cue, Routine, Reward — Explained by Neuroscience
The basal ganglia doesn't care about your intentions. It responds to patterns. Here's how to use that.
Sofia Brennan
2026-05-02 · 7 min read
Habits & Change
Why New Year's Resolutions Fail (And What the Science Suggests Instead)
The problem isn't motivation. It's the mismatch between conscious goals and automatic behaviour systems.
James Okafor
2026-04-14 · 8 min read
Habits & Change
Identity-Based Habits: Becoming the Person, Not Just Doing the Thing
The most durable behaviour change starts with a shift in self-perception, not in action.
Dr. Lena Hart
2026-03-28 · 6 min read
Habits & Change
Temptation Bundling: The Behavioural Trick That Actually Works
Pairing something you need to do with something you want to do is one of the few motivation hacks with real empirical support.
Sofia Brennan
2026-03-18 · 6 min read
Habits & Change
The Two-Minute Rule and Why Activation Energy Matters
Starting is the hardest part. The neuroscience of inertia explains why lowering the barrier to begin is more powerful than motivation.
Dr. Lena Hart
2026-03-05 · 5 min read
Habits & Change
Why Tracking Your Habits Can Backfire
Habit tracking creates accountability — but it can also shift motivation from intrinsic to extrinsic, undermining long-term change.
James Okafor
2026-02-20 · 7 min read
Habits & Change
The Neuroscience of Breaking a Bad Habit
You can't delete a habit loop — you can only replace it. Here's what the basal ganglia research actually tells us about change.
Sofia Brennan
2026-02-05 · 8 min read